I was requested to investigate a second option for a previously created logo (from another source).
Brief: A more structured simple logo that would complement a busy backdrop, engaging enough to stand on its own. An authentic 1930's industrial quality was required, and if possible, some of the characteristics of the previous logo integrated.
It was decided that a symmetrical design would play nicely against the asymmetrical background, and a 1930's appliance/machinery/vehicle badge would carry the genre forward. The flared serifs & swashes were drawn from the previous logo.
The final result was a fix to the original third party logo.