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Monday
Oct292012

Communicating brand with image

Brand experience and communication have many forms:  A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture.  Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it.  A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture.  Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it.  A hint of the familiar in an image appeals to our memory and instantly transports us to fond time and place, like the carefree days of childhood from the gestural curve of freshly laundered sheets gently blowing on a summer breeze. 

This is the art and tool kit of the visual brander.

The velvet cool tastiness of gelato imparted.

Tuesday
Jul312012

Ontario Workers' Union Website

A clean, fresh & straight-forward site was the order of the day when it came to this organizaion's needs.

Wednesday
Jul182012

A Black & White Summer

White, flag-topped tents came into view for this project. I always enjoy creating these types of ads which require more of an "intuitive" rather than "thinking" process.

 

Wednesday
Jul112012

Veterinarian's Website

This website for a local veterinarian with two practices exudes both small town charm and a professional image.

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