I was requested to investigate a second option for a previously created logo (from another source).
Brief : A more structured simple logo that would compliment a busy backdrop, but engaging enough to stand on its own. An authentic 1930's industrial qualitywas required. And if possible some of the characteristics of the previous logo integrated.
It was decided a symerical design would play nicely against the a-symetrical background. And a 1930's appliance/ machinery/vehicle badge would carry the genre forward. The flaired serifs and some swashes were drawn from the previous logo.
The final result was a fix to the original third party logo.
Stylized illustration of Collingwood's townscape created for Nancy Johnston at Clairwood real estate for promotional material including postacards, ads etc.
Warm, simple and approchable. Equal to the charm of Collingwood and it's residents. It'll make for an instant connection with potential clients.
4" x 6" postcard