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Tuesday
Nov202012

A Quiet Welcome

 

 

A weekend getaway in the Muskoka woods required a sign that would complement its surroundings and reflects the Scottish heritage of its inhabitants.

The sign's form was Inspired by ancient Celtic markers that dot the the moors of Scotland. The Celtic owl talisman design repeated on all four sides and cap echo the lines of Gothic cottage architecture.

 

Monday
Nov192012

Wall Lettering

It's been some time since I've taken fitches in hand and lettered a wall...  I was in my element and had a great time in spite of the 70km/hr winds.


 


The lettering placement occupied the same space where some had existed 100 years previous.

The new lettering had to be clean and crisp, while fusing into the building's historical patina.

 Appearing as if it had always been there.

Monday
Oct292012

Communicating brand with image

Brand experience and communication have many forms:  A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture.  Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it.  A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture.  Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it.  A hint of the familiar in an image appeals to our memory and instantly transports us to fond time and place, like the carefree days of childhood from the gestural curve of freshly laundered sheets gently blowing on a summer breeze. 

This is the art and tool kit of the visual brander.

The velvet cool tastiness of gelato imparted.

Tuesday
Jul312012

Ontario Workers' Union Website

A clean, fresh & straight-forward site was the order of the day when it came to this organizaion's needs.

Wednesday
Jul182012

A Black & White Summer

White, flag-topped tents came into view for this project. I always enjoy creating these types of ads which require more of an "intuitive" rather than "thinking" process.